Two founders. One focus.

Turning ideas into real business results.

We've learn how to build simple solutions that drive real business results.

We bring a human perspective to technology.

Different business contexts reveal the same patterns over time.

Lilian Sanada

Co-founder, Business & AI

At the intersection of business, technology and human behavior, her work focuses on building solutions that deliver real results. Over more than 25 years in technology, she led technical and sales teams at SAP and IBM across Brazil and Latin America, helping scale human-centered innovation. She introduced the Design at Business community to Brazil, bringing together hundreds of innovation leaders from leading companies. Speaker, mentor and dancer. Founder of Dancefloor, a dance and wellbeing studio exploring how movement and emotions shape decisions and behavior.

Willian Sanada

Co-founder, Technology and Product

His work centers on building software designed to scale without friction. Entrepreneur, architect and full-stack developer, he leads technical architecture and development, turning ideas into real, scalable products. Over a 30-year career in technology, he has worked across industries. Founder of a software company operating for more than 19 years in the Brazilian retail market, supporting over 2,000 active stores in production.