Vox To Go
An AI-powered communication team designed for small businesses.
Making professional communication accessible to entrepreneurs and independent professionals.
Challenge
Small businesses often fail not because of the quality of their products or services, but because they struggle to clearly communicate their value. While large companies rely on structured marketing and communication teams, microentrepreneurs and independent professionals face limited time, resources, and strategic direction. The result is inconsistent, ineffective communication that fails to support growth.
Vision
Democratizing professional communication by turning specialized knowledge into a platform was the vision of Guilherme Scarance, a recognized professional with over 30 years of experience. The initial idea was bold: to train an artificial intelligence on this accumulated expertise to help small entrepreneurs thrive. More than generating content, the goal was to build a technology that works as a complete communication team.
Approach
How the innovation lab contributed to the business
Interviews with entrepreneurs and communication professionals to understand the current landscape.
Mapping of key communication challenges and expectations around technology.
Selection and integration of best-in-class AI models for text and image generation.
Design of a simple, intuitive communication journey to fit the entrepreneur’s daily routine.
Training AI agents with the vision and expertise of Guilherme Scarance.
Market research with recommendations for positioning and competitive differentiation.
Creation of videos, supporting materials, and a website to promote Vox To Go broadly in the market.
What we built
An AI-powered communication platform that defines strategy, journeys, and digital content, highlighting each business’s unique strengths.
AI agents designed to organize and simplify the entrepreneur’s communication routine, adapting to the time they actually have available.
GuiX, a conversational agent that helps create campaigns, review copy, and answer questions on demand.
Content and image generation aligned with business goals, ensuring the consistency and regularity that increase visibility in the market.
Results
The platform is already available on the market and being tested by entrepreneurs and independent professionals.
Positive feedback across multiple industries, including jewelry, laundry services, retail shops, dance studios, singing schools, travel agencies, aesthetics, and more.
Entrepreneurs who previously doubted their business potential due to unclear communication now feel more confident and energized about growth.
Why this matters
Vox To Go proves that artificial intelligence can democratize access to high-quality communication, amplifying human capabilities and strengthening the small businesses that keep the economy moving.