The lab was born from a desire to build, not just advise.
We wanted to be close to those who are building something, people with an idea in mind and a real problem to solve. We also wanted something essential: time and space to build in our own way.
While Lilian was building her career as an executive at SAP and IBM, driving digital transformation for some of the largest companies in Brazil and Latin America, leading multidisciplinary teams and advancing human-centered innovation practices, Willian was growing his own technology company, developing solutions to support the operations of thousands of fashion retail stores across Brazil, and working closely with the real challenges of those who create, sell, and sustain a business.
Two different contexts. The same passion for technology.The same restlessness. That’s how Sanada Labs was born.
We are living in a unique moment. Artificial intelligence has opened possibilities that did not exist before — and we didn’t want to be tied to a single technology, vendor, or predefined model. We wanted the freedom to experiment, combine approaches, and choose challenges that generate direct impact on businesses and society. Challenges that leave a legacy.
Sanada Labs is a laboratory in the truest sense of the word: a space to explore, test, learn, and build.
We work at the intersection of human and artificial intelligence, using technology to expand capabilities and turn ideas into solutions that work in the real world.
Art has always been part of our story.
Long before Sanada Labs existed, dance and music shaped how we see the world. Creating the lab gave us the freedom to support art and culture-driven businesses and explore how technology can expand creativity, expression, and human potential.
